Products · The floor
Proof, not promises.
Anyone can describe a discipline. This floor is where ours survives contact with strangers: one product live in production, a second on the line, and a sandbox where the agents we’re building will take your questions in person. Walk it in order — the tour is short, and nothing on it is staged.
Station 01 — Shipping daily
DocuPOW. The one you can inspect today.
LiveDocuments arrive ugly — scanned, crumpled, photographed on a dock — and leave as clean entries in the systems downstream, with the uncertain cases held for a person. It isn’t a roadmap slide; it’s running right now, watched daily by the people who built it.
- Status
- Live, in production
- Descriptor
- Documents, understood and acted on.
- Operated by
- Its builders
Station 02 — On the line
AuraPOW. The second product, mid-build.
In developmentFor teams running many brands at once: AuraPOW watches the room across all of them — sentiment moving, spikes worth a meeting, the clients who need attention today — and has the brief waiting before the day starts.
Every brand you manage, briefed before breakfast.
- Status
- In development
- Built for
- Multi-brand operators
- Door
- The waitlist
Station 03 — The open floor
The agents. Where you get to touch the machines.
InteractiveFive small agents, each built to prove one claim from this site in person — reading a hopeless scan, answering with sources, routing a symptom, holding a mismatch, explaining a flag. Their names are already published; each one opens in the sandbox the day it stops embarrassing us in testing.
- Status
- Five in build
- Roster
- Published
- Door
- The sandbox
This floor is the R&D department.
Every hard problem a product forces us to solve — extraction that survives a bad scan, a brief that writes itself — becomes muscle the practices carry into client work. You benefit from this floor even if you never buy a thing on it.
- Hardened here
- the ugliest cases meet our own products first.
- Carried over
- what survives becomes practice method.
- Paid for
- on our roadmap and our budget, not your invoice.
Read the pills
The pills are load-bearing.
Status chips on this site are commitments, not decoration — here’s the exchange rate.
- Live
- in production with real users, operated by the people who built it. Not a beta wearing a confident label.
- In development
- being built now, under the same five steps client work gets. The waitlist watches it happen.
- In build
- named in public before it ships — and shipped only when the stress test stops finding embarrassments.
Questions
Asked on the tour.
Which product is for me?
Documents in volume today: DocuPOW. A roster of brands to keep briefed: AuraPOW’s waitlist. Want to poke the machinery first: the sandbox. Genuinely unsure: the consultation routes you without loyalty to any door.
Products or the practices — which do we actually need?
The products are the fast path for known shapes; the practices exist for workflows that are genuinely yours. Same engineers either way — the difference is whether your problem already has a box.
Why does a firm this size run a product line?
Because it’s the cheapest honesty mechanism we know. Products can’t be reframed in a retro — they either run or they don’t — and that pressure keeps the practices from going soft between engagements.
What does LIVE actually cost a product to earn here?
Production, real users, and the builders on the hook for it daily. The legend above isn’t marketing taxonomy — demote a product and the pill changes the same day.
Is AuraPOW only for agencies?
It’s built first for anyone running many brands at once — agencies live there, but so do holdcos and in-house teams with a portfolio. If that’s you in spirit, the waitlist is how you tell us.
When does the next thing arrive?
When it stops failing tests, and not a sprint sooner. Launches land in the newsletter first; the roster on the agents page shows what’s already named.
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